- LG 8K TVs will be available in over 140 markets, the company said.
- In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa
LG Electronics is further expanding its global presence in the high-end segment by launching its 8K organic light-emitting diode (OLED) and 8K NanoCell TVs in Europe and North America.
The company is rolling out its 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) in global markets starting in Australia, Germany, France, the United Kingdom and the United States.
These 8K TVs will be available in over 140 markets, the company said.
The Korean electronics maker launched its 88-inch 8K OLED TV, which has four times as many pixels as the 4K, at home in July.
The LG 8K OLED TV, claimed to be world’s first 8K OLED TV, is equipped with an artificial intelligence (AI) processor to automatically upgrade lower-resolution content.
The product will be on display during the IFA technology show in Berlin, Europe’s largest consumer electronics show, which runs from September 6-11.
“The new 8K TVs show that LG is deeply committed to providing consumers with real 8K as defined by established display industry standards,” said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG.
“LG 8K OLED and NanoCell TVs aren’t just TVs with more pixels, they also deliver all of our latest display technologies,” he added.
Both 8K TVs boast effective 8K upscaling and improved noise reduction, upgraded from four- to up to six-steps.
To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR 10 up to 8K.
LG has also future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).
They also support Apple AirPlay 2 and HomeKit. In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.
Earlier in July this year, LG Electronics launched its AI Thinq Powered TVs (with sizes from 32-77 inches) in India between the price range of Rs 24,990 to Rs 10,99,990.