Samsung India Puts Up The Frame TV on Sale

  • The company has been promoting The Frame as a piece of Art
  • The Frame QLED TV comes with Samsung’s Quantum Dot technology, 120 Hz refresh rate and HDR 10+

Samsung has announced the sale of The Frame QLED TV, for Rs 84,990. The company will be selling this TV on discounted prices during Flipkart Big Billion Days Sale.

“This festive season, with consumers upgrading to a better lifestyle, Samsung has partnered with Flipkart to offer our flagship television at a special price. With this offer price, we will further consolidate our market leadership in the TV category while also providing an unparalleled TV viewing experience,” said Piyush Kunnapallil, director – online business, Consumer Electronics, Samsung India.

The Korea-based technology and consumer electronics giant will be retailing the 55-inch variant of the Frame TV on Flipkart. This TV was other wise listed for a asking price of Rs 1,33,900 on the same website.

Other offers announced

Samsung said that consumers doing pre-paid transactions through credit cards, debit cards and net banking will get an additional instant cashback of Rs 5,000. Company’s official statement read, “Consumers looking for a premium television experience can get The Frame QLED TV at an attractive no cost EMI of Rs 3,541. The TV will come with 10-year no screen burn-in warranty and two-year warranty on the panel.”

The company explained The Frame TV’s features as, “Compatible with Bixby and Google Assistant, users can change channels, adjust volume, control playback and more on The Frame QLED TV with just their voice. The intelligent motion and brightness sensors in The Frame QLED TV detect your presence and turn the TV display into artwork, so you can enjoy your favorite art while you’re there. When you leave, it turns off to save energy. It also adjusts the screen brightness by detecting the ambient light.”

It continued, “Through the art store, you can transform your TV into a picture frame that shows 1,200+ artworks from around the world. Users can get access to a growing library of artwork from world renowned institutions by selecting an individual piece of art for INR 1,199 or subscribe to the full Art Store collection for Rs 299 per month.”

Hari Kumar, senior director, Large Appliances, Flipkart, said, “Flipkart is thrilled to offer the widest selection of televisions this festive season, as customers seek to make premium purchases and upgrade their appliances at this time of year. The Samsung Frame QLED TV is a special launch for us during the much-anticipated The Big Billion Days and is a key introduction in the premium television segment, available at a very attractive price. We are confident that the advanced specs, quality performance and attractive price point will delight our customers.”