Shinco Enters Above 50-inch TV Market in India


The company has launched a 65-Inch smart TV in the country. Shinco claims that the TV is based on 4K technology

Shinco India has introduced a 65-inch smart TV at a price tag of Rs 59,990 in India. The company said that it will using its own website to retail it in the country. It also claims to have a network of more than 800 plus service centres.

Arjun Bajaj, Founder of Shinco India said, “I believe the bigger screen size amplifies the users’ viewing experience. With a debut in the big screen size market with our 65-Inch variant at competitive pricing, we aim to cater to the needs of our valuable customers across India. And, overall with the enhanced specifications, we aim to provide an amazing immersive viewing, sound and smart experience for our customers.”

Price wars

Many companies are offering 65-inch 4K smart TVs in India. While one by Iffalcon is retailing at a price of Rs 61,999, Flipkart is retailing its MarQ branded 65-inch 4K smart TV at Rs 64,999 in the country.

The likes of Sony and LG are retailing 65-inch 4K smart TVs at prices above Rs 2,00,000 in India. Shinco’s 65-inch 4K smart TV may have an upper hand in the market as it is priced marginally below in comparison to many other TV brands.

Shinco 65-inch 4K smart TV features

Shinco’s latest TV offering, as per the company, features a Quantum Luminit display. It is also equipped with a wide color gamut that supports 95 per cent NTSC and HDR10. The company has also added ‘Voice Recognition’ feature into the smart TV. It is based on Android 7.0 OS

Company’s official statement read, “Shinco India’s Smart LED TVs range comes with an “Air Click Remote” designed with a QWERTY Keyboard, which allows seamless operations possibly from any corner of the room. They come with a built-in 20 Watss Sound Bar powered with Boosted Tweeters, which simply raises the bar of sound with utmost clarity. And, all these come with 1 GB RAM and 8 GB ROM.Connectivity options include Bluetooth,3HDMI,2USB,Ethernet and many more features.”