Thomson Forays into Premium TVs Market in India

  • Thomson claims that these TVs are completely made in India
  • Thomson’s TV brand license is owned by Super Plastronics Pvt Ltd
Thomson Official Android TV

Thomson has announced the launch of its Official Android TV series in the country. The brand has launched 65, 43, 49 and 55-inch smart TVs under this new series. It is to be noted here that SPPL, apart from Thomson, also owns rights to Kodak TVs brand license in India.

Avneet Singh Marwah, CEO of SPPL, exclusive brand licensee of Thomson TVs in India, adds, “We are honored to be part of Android tv journey in India, we need to thank Google for all the support. We are proud to announce Thomson 65 inches Android tv, which will be India’s first 4K official Android that echoes the ‘Make in India’ initiative.”

According to a recent report, the online television sales spiked at 20 per cent for ‘flat panel tv sets’ in 2018. Thomson, after its re-entry last year, adopted the ‘sales via e-commerce’ strategy. Thomson has been selling TVs in India via Flipkart’s e-commerce portal.

Entry into premium segment

With these launches, the brand has officially flagged off its entry into India’s premium TV space. The launched series is equipped with the latest version of Android Oreo 8.1, an Android remote that will have Google Assistant and hot keys for Netflix and Google Play.

Avneet Singh Marwah added, “It is a great feeling especially when you have seen the evolution of smart tvs; we had launched Thomson tv with open source 4.4 version and today we are launching an official android with the latest Oreo version. This tv will change the whole ecosystem in India as it comes with some great features like Google Assistant, Netflix, some 5000 more TV apps/games, an inbuilt Chrome-Cast, Dolby sound, 2.5 GB RAM, 16 GB ROM and much more. This will be our first premium tv at a super affordable price starting from Rs 29,999 for 43 inches, to a never before seen price, 65 inches at Rs 59,999.”

4K display panels

Thomson, across sizes 43 to 65 inches, has used 4K 10 HDR display panels, Dolby Audio and DTS TruSurround. Thomson’s Official Android TV range includes some pre-loaded applications such as Netflix, Youtube, Google Store Play, Google Play Music and Google Play Movies.

Ajay Yadav, SVP, Mobiles and Large Appliances at Flipkart said, “We are delighted to continue this journey with Thomson as it makes its way into India’s TV space, offering superior Smart TV experience to customers at affordable prices. Flipkart is a one-stop destination for top television brands, comprising the largest Certified Android TV selection in the country. The share of Certified Android TVs among Smart TVs has grown tremendously over the past year and we continue to improve selection and pricing in this segment.”