Toshiba Back in the TV Game, Starts Retailing TVs Today


Toshiba has launched seven new TV smart TV models in India. It is retailing some of these models with four-year warranty

Toshiba has started retailing seven new TV models in India sarting today. It is to br noted here that the brand name was acquired by China-headquartered Hi-Sense Group in 2017.

Rishi Tandon, COO, Toshiba Televisions India said, “We are extremely thrilled to announce 7 new models of the Made in India televisions starting from 18th September onwards. As a global reputed brand, we always believe in keeping customer needs as our prime focus, hence, we bring a special inaugural offer of a 4-year warranty on the 4k panels from 18th-21st September.”

He continued,” Our televisions provide not only an immersive viewing and audio experience with the powerful combination of Dolby Vision & Dolby Atmos but they also include features like Full Array Local Dimming, VIDAA OS and a Premium Design that bring a complete cinematic experience at your home.”

32-inch to 65-inch models

The company had recently introduced seven models in the Indian market. These models range from 32- to 65-inch variants and are priced starting from Rs 12,990.

“Toshiba has partnered with Dolby to bring the winning combination — the ultra-vivid colors of Dolby Vision and immersive sound of Dolby Atmos. It’s easier than ever to take your entertainment to the next level with the powerful combination of Dolby Vision and Dolby Atmos. Dolby Vision makes your entertainment come alive with ultra-vivid colors you’ve never seen on a screen. Enjoy incredible brightness and contrast that you can’t get with a standard picture. Dolby Atmos immerses you in your favourite entertainment with sound that moves all around you with breath-taking realism. Discover the Dolby difference — a premium entertainment experience that helps you feel a deeper connection to the movies, shows, music, sports, and games you love. See and hear what you’ve been missing with an immersive experience like no other,” read brand’s official statement.

It continued, “As part of “The Ultimate Experience” launch campaign running across major online platforms, the brand is also running a quiz contest wherein lucky winners get an opportunity to win 43” Toshiba Smart TVs. The brand also announced the launch of its website where its entire range of televisions, including the upcoming QLED, is showcased. U80 Series Quantum Dot LED shall also be launched later this year. Consumers can access detailed specifications and features of all Toshiba televisions and can also stay updated with launch details of its upcoming products and brand related information.”

It is also to be noted here that Hisense has recently introduced some TV models in India.