US Consumer Electronics Brand Westinghouse Electric Enters India With SPPL

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The Noida-based SPPL already has a branding licence for international brands which includes Blaupunkt, Thomson, Kodak and White-Westinghouse

Westinghouse Electric Corporation, a US-based consumer electronics brand, has ventured into the Indian consumer electronics market in collaboration with its Indian licensing partner Super Plastronics Pvt Ltd (SPPL) with whom it has entered into an exclusive licensing agreement.

It has also launched a range of its TV sets here.

The brand will operate into the affordable segment of the LED TV and aims to gain a market share of 3-5 per cent by the end of next year, SPPL said in a statement.

As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL.

The Noida-based SPPL already has branding licence for international brands which includes Blaupunkt, Thomson, Kodak and White-Westinghouse.

SPPL Vice-President Pallavi Singh said, “We are enormously elated to onboard such a trustworthy brand like Westinghouse that is a well-famed as an American consumer electronics giant.”

The products would be exclusively available on the e-commerce platform Amazon.

“Our prevailing collaboration with Amazon will play a predominant role to make these Television models reach millions of consumers,” Singh added.

The entire range of Westinghouse TV would be manufactured locally in India by SPPL at its manufacturing units. SPPL has 3 manufacturing plants in India located in Noida, Una and Jammu.

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