Diesel to Showcase New Smartwatch at CES 2020

• Diesel plans to retail this smartwatch at $275 via its own retail stores
• The company informed that this watch has been designed for men and women alike

Diesel has announced the arrival of it newest touchscreen smartwatch, the Diesel On Fadelite. Designed to be worn by both men and women, and powered with Wear OS by Google and the Qualcomm Snapdragon Wear 3100 platform, this smartwatch features a 43mm case size.

“Fadelite joins the Diesel On family, which also includes the Axial smartwatch, which debuted last fall. With a speaker and tethered calling available on the watch, Axial is currently available for purchase in all markets,” read Diesel’s official statement.

The global smartwatch market, as per a report by PS Market Research, is expected to reach $43.8 billion by 2023. The top impacting factors of the market, as per a report by Allied Market Research, include growth in demand for wireless fitness and sports devices, increase in health awareness among the consumers, and entry of large number of players.

Heart rate tracking

Apart from featuring a heart rate tracker, this latest smartwatch by Diesel also features swim-proof abilities. It also comes pre-equipped with Google Assistant, Google Fit and Google Pay.

“Diesel’s interactive dials continue to challenge the status quo. The innovative new “Globe” dial features a rotating globe that users can manipulate with just a touch. Using the moving globe, two additional time zones can be shown on the dial. The Fadelite smartwatch will also feature weather effects, interactive dial animations that show a range of real-time weather conditions and will update based on your current location,”read Diesel’s official statement.

Other noteworthy features of the smartwatch include smartphone notifications, activity tracking and rapid charging. “Diesel is also excited to continue its showcase of the artwork of Mad Dog Jones in 2020. Two exclusive dials featuring the artist’s high tech, dystopian vision of the world debuted in late 2019, while an exclusive smartwatch collaboration will drop later in the year,” read Diesel’s official statement.