This partnership is expected to add revenue of Rs 60 crore to Pebble’s top-line in the first year of operations itself
Pebble has entered into a strategic exclusive partnership with Vodafone -Idea to deliver its mobile accessories at Vodafone – Idea stores across India.
Starting this month, Vodafone-Idea stores will showcase and stock wide range of Pebble accessories from power banks and chargers to the latest audio gadgets like wireless headphones and speakers.
This is the first-time Vodafone-Idea has entered into a partnership with a lifestyle accessories brand for its store.
“The choice of Pebble as the only partner in-store is based on the company’s track record of category innovation and its ability to deliver a broad range of high-quality products for the Indian markets,” the mobile accessories brand said in a release.
Initially, Pebble accessories will be sold across major metro stores and would gradually expand to tier-1 and tier-2 cities within 4-5 months. The company is targeting to reach around 4000 Vodafone-Idea stores altogether within a year.
New partnership to boost Pebble’s revenue growth
It is expected that this strategic tie-up alone will add revenue of Rs 60 crore to Pebble’s top-line in the first year of operations itself and then scale to Rs 100 Crore by 2021 and further grow by at least 20 percent y-o-y after that.
Speaking on the association, Komal Agarwal, Marketing Director at Pebble, said, “Our partnership is a natural fit, promising to bring the holistic experience to the customers visiting the Vodafone-Idea store. We are pleased to be the chosen partner available at the store. The association will undoubtedly improve the visibility & help us strengthen the position of the brand. This will also allow Pebble to reach newer audience and territories making it one of the largest mobile accessories brand in the country.”
Pebble is expanding its presence in the country aggressively, including presence in several modern retail chains and a strong dealer network.
In addition, it also remains the only Indian brand to be available with all leading domestic airlines, including Air India, Indigo and Go Air, for in-flight shopping.
