- Apple has launched its latest phones iphone 11,iphone 11 pro and iphone 11 Pro Max
- While iphone 11 is priced at Rs 64,990, iphone 11 Pro Max has been priced upwards of Rs one lakh
Apple launched its latest iphone 11 series at the Steve Jobs Theatre in the Apple Park campus in Cupertino, California. The iphone 11 succeeds the iPhone XR. According to Apple, the phone comes with A13 Bionic chip which is its fastest chip so far. The phone is priced at Rs 64,990. Apple also launched iphone 11 Pro and iphone 11 Pro Plus. The Pro series come with triple camera system integrated into the iOS, the first of its kind from Apple. The iPhone 11 Pro starts at Rs 99,900 and the iPhone 11 Pro Max starts at Rs 1,09,900.
Phil Schiller, Apple’s senior vice president of Worldwide Marketing commented, “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”
According to a report by Counterpoint research, Apple was a leader in terms of revenue for the fourth quarter of 2018. The report also noted that for the second quarter of last year, Apple had a slow growth as it underwent changes in its distribution strategy.
Key features of the new iphones
The iPhone 11 Pro and iPhone 11 Pro Max feature 5.8-inch and 6.5-inch OLED displays, respectively. The devices come in green, space gray, silver and gold with a new matte finish to the back panel. The iphone 11 comes in a 6.1-inch all-screen Liquid Retina display and features wide colour support and True Tone for a more natural viewing experience.
The phones will let the buyers interact with favourite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen according to Apple. These tasks include a selfie in camera, checking an appointment in calendar or previewing email within mail with just a simple press.
The A13 Bionic chip and iOS 13 will make up for the best machine learning platform in a smartphone as claimed by Apple. They also claim that the A13 Bionic enables all day battery life.
According to Apple,iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to four meters for up to thirty minutes, and are protected against everyday spills including coffee and soda.
The iphone 11 series will have an ultra wide camera which will be able to capture four times more scene. It will also have a 100 per cent Focus Pixels enabled night mode which will improve the quality of indoor and outdoor low light environment.
Schiller added, “iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro.”