Micromax Launches Smartphone in the Below Rs 5,000 Segment

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Redmi and Samsung are already retailing smartphones in the same segment from last few months

Micromax has announced the launch of iOne Notch smartphone in India. Price Rs 4,999 the Micormax iOne Notch will head straight into competition with the likes of Redmi Go and Samsung entry level smartphones in the country.

Sunil Joon, head, Micromax Informatics Strategy, said “Micromax, since its inception, has always stood for democratizing technology at affordable price points. Continuing to build on that vision, the newest addition to the Micromax family will make the new iOne a sought-after purchase for consumers across the country.”

Powered by a Unisoc chipset

Micromax iOne Notch smartphone is powered by Unisoc’s SC9863 Octa-core chipset. This chipset comes mated to 2GB RAM and 16GB ROM.

Head, Unisoc India, Neeraj Sharma, said, “We are delighted to continue our longstanding partnership with Micromax by launching India’s first Unisoc SC9863 chipset-powered smartphone. Our powerful Octa-core LTE chipset – SC9863 brings high-performance AI operations, high-precision 3D imaging and camera functionality, superior video experience and low power consumption. Micromax iOne is going to showcase the full potential of SC9863 by delivering a feature-rich, seamless and smart mobile experience.”

Micormax iOne smartphone features

This latest smartphone from Micromax features a 5.45-inch HD+ IPS display with a notch design at the top. The screen offers an aspect ratio of 19:9. It runs Android 9 Pie OS and is powered by a 2200 mAh battery.

Joon added, “Our newest iOne Notch Display hosts a 19:9 Notch screen that ensures more content is displayed without the edges being cut. Additionally, our newest offering also packs a powerful 2 GB RAM and Octa-core processor for maximising the experience of our users.”

Micromax has equipped the smartphone with a 5MP camera each on the rear and front. The company is retailing this smartphone for a price of Rs 4,999 in India.

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