Samsung Takes Back 2nd Position Behind Xiaomi In India

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  • Samsung managed to ship more units compared to Vivo, Realme and Oppo in India during this period
  • The company has also refreshed its lineup with new Galaxy M phones
    Xiaomi shipped around 5.4 million units and Samsung got around 4.8 million units
  • According to IDC, phone brands need to balance the demand and supply equation

According to a report, the smartphone market in India witnessed a sharp decline in Q2 this heat as per IDC report. 18.2 million units were shipped during this period in total. Xiaomi continues to lead the segment. On the other hand, there was switch in positions between Samsung and Vivo.

Samsung has managed to record higher shipments in Q2, thus pushing themselves to the 2nd spot. Vivo came third, followed by Realme and Oppo. The fall in the shipment was seen due to the pandemic.

Benefit of local production set up 

Samsung had benefitted from its local production setup. Even then Xiaomi shipped around 5.4 million units, Samsung got around 4.8 million units. Vivo managed to ship 3.2 million units. Realme also reported 1.78 million units shipped into the country. But the biggest gainer from the past quarter has been Samsung, at the expense of Vivo. There are chances that these Chinese brands might suffer to any backlash because of the heightened tension between India and China.

According to the buyer trends, IDC has also pointed out that the demand also saw an uptick post-lockdown, with low-end and mid-range segment catching the eye of consumers. Spending on mobile has come down since the early part of March. This change would totally depend on how mobile brands manage their production cycles, which has suffered because of lack of manpower. So, while there is demand for phones, according to IDC, phone brands need to balance the demand and supply equation.

Samsung has refreshed its lineup with new Galaxy M phones and likely to add in other segments. Xiaomi has also gone with a similar approach, launching new products. Despite the demand for vocal for locale in the country, the mobile segment seems to have been unaffected by the outcry. 

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