We Aim to Serve Customers in Tier II and Tier III Areas: Lava

  • Lava has launched a new smartphone under Rs 5K category here
  • The company said that it has a deep penetration in Tier II and Tier III cities in India
Lava Z53

Lava International has announced the launch of its new smartphone Lava Z53 in India. Priced at Rs 4,829, the company has plans to retail the same primarily in Tier II and Tier III cities. Lava is retailing it in two colors Prism Rose and Prism Blue.

“We are delighted to present this new offering with bigger screen and an outstanding battery backup to all feature phone users who are looking to upgrade to a latest smartphone . We aim to serve customers in Tier II & Tier III of the country as we have deep penetration there. We are confident the handset will be well received in the market,” stated Tejinder Singh, head product, Lava International.

Based on Android 9Pie OS

The company said that it has equipped Lava Z53 equipped with a 6.1 inch (15.494 cm) screen. Lava is also offering promotional offers with the same. These include special Jio offer with instant cashback of Rs 1,200 and additional 50GB data.

The screen equipped on the smartphone sports dew drop style and offers 1280X600 HD resolution. The dual nano sim handset comes with a dedicated MicroSD card slot, allowing users to surf the internet through one 4G SIM and simultaneously receive VoLTE calls on the other.

The smartphone is equipped with face-unlock feature and offers 8MP primary camera with LED flash and features like Bokeh effect, beauty mode, night shot and nine level filters. It runs on the latest version of Android 9Pie OS.