- Flipkart led the overall online market with a 57 per cent share, Amazon grew faster to capture 33 per cent share
- Xiaomi retained the top spot in the online channels, with 38 per cent share
- Vivo became the number four player in the online segment for the first time ever
According to the latest research from Counterpoint’s Market Monitor services, smartphone shipments in the online channel reached their highest ever share of 46 per cent during Q3 2019.
Online channel shipments grew 55 per cent year-on-year (YoY) in Q3 2019. This was mainly driven by new launches and aggressive sell-in ahead of annual online sales like Flipkart’s Big Billion and Amazon’s Great India festive season sale. As a result of this, both Flipkart and Amazon reached their highest ever quarterly smartphone shipments in the online segment.
Flipkart led the overall online market
The report noted that Flipkart led the overall online market with a 57 per cent share, Amazon grew faster to capture 33 per cent share within overall online channels. Realme and Xiaomi were the best-selling brands on Flipkart while Xiaomi, Samsung and OnePlus drove Amazon’s growth.
The report highlighted that greater customer service, attractive promotions from discounts, cashback, EMI and exchange offers helped brands like Xiaomi and realme to take a lead in the online segment.
Xiaomi retained the top spot
Xiaomi retained the top spot in the online channels, with 38 per cent share. The numbers were mainly driven by the strong performance of its Redmi 7A, Note 7 Pro and Note 7S models.
Realme online shipments hit a record high with more than 4.5x YoY growth as it focused aggressively in sub $200 segment. Samsung gained share in the online segment driven by the success of its M30s model on Amazon. Vivo became the number four player in the online segment for the first time ever, driven by its increased focus towards the online channel with its recently launched models, U10, Z1X, and Z1 Pro.
The report mentioned that online shipment in the premium segment reached a record high with 79 per cent YoY growth. OnePlus remained strong on Amazon and this has helped the brand to remain number one player in the online premium segment.