Haier Launches Front Load Washing Machines with Inverter Technology

• The new models also come equipped with muscular drum for better scrubbing of clothes.
• The washing machines are now available in the market, priced at INR 43,990 and MRP INR 38,990.

Haier augmented its washing machine line-up by introducing a new series of front load fully automatic washing machine.

The two new variants, HW80-IM12826TNZP (8Kg capacity) and HW70-IM12826TNZP (7Kg capacity) are priced at MRP INR 43,990 and MRP INR 38,990 respectively.

The washers come equipped with the latest technologies including a muscular drum – a unique 128 muscles technology for better scrubbing of clothes, Haier’s anti-bacterial technology and inverter motor, which ensures better reliability along with lesser energy consumption in comparison to the conventional motor.

With up to 1200 rotations per minute, these new LED display panelled washing machines clean garments faster than contemporary washers do, the company said.

Haier has also inducted ‘no zero’ pressure technology in both the models that results in an efficient wash at an extremely low water pressure of 0.001-0.002 MPA.

The washing machine comes with A+++ -30 percent energy rating as per European Standards, which saves up to 30 percent energy consumption.

Additionally, the new series is equipped with a unique child lock function that disables the control panel while keeping its settings safe. Its LED display also allows selecting wash settings according to one’s preference and needs.

Addressing changing needs of consumers

Commenting on the launch Eric Braganza, President, Haier India, said: “With the new technologies permeating deeper into the urban cities, the consumers want washing machines that are quick and capable of reducing stress in their fast-paced lives.”

He continued, “The new range of washers address the changing demands of our customers while complementing their luxurious lifestyles. For us, catering to the changing needs of Indian families remains to be a priority and we will continue to deliver high-tech products to enhance the experience of every Indian household.”

The company says it has chosen Titanium Grey colour so that the machine goes with interiors of most of the houses.

Both the variants come with 3 years comprehensive and 12 years warranty on the motor.

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra.