- Whirlpool will retail the product in 6.5 kg and above capacities
- The product will be retailed online and offline channels
- The washing machines will be retailed at INR 18,000
Also, Whirlpool has launched #SanitiseWhatYouWear, a digital campaign for the products which seems to be company’s step towards dealing with the current situations around the world.
About the launch
Talking about the launch, Mr. KG Singh, Vice President (Marketing), Whirlpool of India said, “Consumers today are more vigilant of their health and hygiene than ever before. Keeping in mind the need of the hour, Whirlpool has fast tracked its efforts to provide superior Sanitization along with best in class Wash Performance with the launch of the WhiteMagic Elite Plus range. This feature is also present across Stainwash Pro and Bloomwash Pro ranges through a special anti-bacterial cycle that ensures up to 99.9% germs and allergen free wash. This innovation comes from over 100 years expertise of Whirlpool in building washing machines leveraging its proprietary 6th Sense algorithms.”
Energy consumption and Sanitization
Whirlpool’s range of washing machines claims to feature with NABL Certified Antibacterial Cycle. This feature claims to remove up to 99.9% harmful bacteria and allergens from the clothes at a temperature of 60 degrees Celsius. The Anti-bacterial cycle by Whirlpool is tested and approved as per global sanitization protocol NSFP172.
The washing machines claims to feature with enhanced features and innovations for a clean and hassle free washing experience. Whirlpool has 5 star energy rated machines which feature with the Eco mode that uses an optimized wash algorithm for low water & energy consumption.
Stain technology and Inbuilt heater
The product feature a Stain removal technology which involves a unique 6 stage wash process involving varying water temperatures & wash motions, ensuring tough stains removal like mud, grass, ketchup etc. The Inbuilt heater claims to remove 50 different types of tough stains even after 48 hours.
Whirlpool Washing machines are equipped with Three different Hot water modes- Warm, Hot & Allergen free. This feature claims to take care of different fabric types, to ensure sanitized washing and care of clothes.