- Anker Innovations had recently signed up Badminton player Saina Nehwal as its brand ambassador in India
- The company mentioned this wired earphone can withstand over 15000 bends
Anker Innovations has announced the launch of its newest Soundbuds Verve earphones in India. The company has priced these earphones at Rs 1,199. Anker Innovations is retailing these using the online as well as offline channel in India.
“The question that we ask our channel partners and potential channel partners, is always the same – Rs 500 margin on a Rs 25,000 product or Rs 500 margin on a Rs 3,000 product, where will you like to invest,” Gopal Jeyaraj, head, SAARC & India, Anker Innovations, had recently told EFY Group.
Cable built to withstand over 15000 bends
Soundbuds Verve, comes equipped with enhanced-sound capabilities and built-in microphone. Ensuring the perfect fit, the earphone comes with Soft silicone EarTips for a customised fit. The design offers improved noise isolation, reducing external distractions and putting the focus on the music.
“Ergonomically designed, with increased durability the earphones, are resilient to wear and tear of everyday use. The strong but extra tough wire comes with the aluminium alloy body construction and reinforced strain reliefs and cabling. The entire length of the cable integrates a thermoplastic reinforcement on top, giving the cable a bendy extra thick layer. The cable is built to withstand over 15000 bends, matching the daily use,” read Anker Innovations’ official statement.
It continued, “The earphone brings enhanced sound production with powerful 10mm-composite-drivers that deliver impressive audio with clear highs and powerful bass. The SoundBuds Verve are equipped with built-in remote along with the microphone, the earphone ensures hassle free switch between music and calls.”
The earphones can connect into a 3.5mm audio socket of a smartphone, laptop or computer. Anker Innovations operates five different brands in India. The company had recently signed up badminton player Saina Nehwal as its brand ambassador in India.