- The company had recently appointed Akhil Sethi as head of digital marketing
- Panasonic has appointed a new face to lead its marketing and brand communications team
Panasonic India has announced the appointment of Archanendra Azad as lead of its marketing and brand communication team in India. Like Akhil Sethi, who recently joined Panasonic as company’s digital marketing head, Archanendra Azad, has also worked with Samsung India in the past.
“Welcoming a new member in the Panasonic India team. Archanendra Azad joins us as lead, marketing and brand communication, and comes with over 7 years of experience in the industry. We welcome Archanendra and look forward to doing some exciting work together,” read Panasonic India’s statement in a popular social media networking website.
Two changes within a month
The appointment of Archanendra Azad, points towards two important changes, that Panasonic has made, in its marketing leadership team in India. Recently, Akhil Sethi has also joined the company as head of its digital marketing team,\ in India
Interestingly, Akhil Sethi and Archanendra Azad, have both worked for Samsung in the past. Archanendra was associated with Samsung in the capacity of a brand manager from June 2015 to September 2018. Akhil, on the other hand, had joined Samsung in September 2018 as campaign lead for company’s flagship smartphones.
Copywriter to marketing professional
While Archanendra started his professional life as an engineering intern in May 2008, he moved on and started copyrighting on freelance basis from March 2008 to September 2008. He, in July 2010, joined Evalueserve, as a business analyst and worked there for three years.
Archanendra has also done summer internship at Maersk Group as a process improvement consultant. He started working with Samsung as a brand manager in June 2015 and moved on to work with a lifestyle company in September 2018. As a matter of fact, he was the head of marketing for this lifestyle company.
He was associated with this lifestyle brand for 13 months. Archanendra is associated with Panasonic India from October 2019.