Panasonic’s Associate Director Joins BSH as India MD

• BSH’s existing MD Gunjan Srivastava has been promoted as company’s Asia-Pacific head
• Company’s new India MD was previously associated with Panasonic, Samsung, LG and more companies

BSH Home Appliances Group (Bosch and Siemens), a Europe based home appliances manufacturer has announced leadership changes at the helm of the organization with Gunjan Srivastava, MD and CEO elevated as head of BSH Region Asia-Pacific headquartered at Singapore. Neeraj Bahl has joined the company as its new MD in the India team.

Neeraj Bahl said, “Within a short span of time, BSH Household Appliances has become a strong brand bringing the best of German Engineering along with localized appliances for Indian consumers. With a unique three brand strategy with Bosch, Siemens and Gaggenau, the company’s robust manufacturing capabilities and innovative product portfolio, I am excited to carve the future of BSH India as well as reinvent and simplify daily lives of consumers across the country with a strong focus on India’s tier II & III cities as well.”

Neeraj Bahl joins BSH from Panasonic

Neeraj Bahl, before joining BSH was associated with Panasonic as its associate director. He worked with Panasonic for seven years and ten months before joining BSH this month. Nerraj has also worked with Samsung, LG, Videocon, Daewoo, Moser Bare and Electrolux in the past.

Over the last five years, Gunjan has been instrumental in spearheading BSH India’s growth in a competitive consumer durables category by firmly establishing its three flagship brands – Bosch, Siemens and the most recently launched luxury brand – Gaggenau. Company’s official statement read, “Today, BSH India is a strong contributor to the company’s global vision and growth trajectory witnessing double digit growth as well as cementing the brand’s presence in new product segments. In his expanded role, Gunjan’s mandate will encompass running BSH’s business across the Asia-Pacific region including India, South East Asia, Australia and New Zealand.”

Commenting on his new role at BSH, Gunjan Srivastava – head of BSH Region Asia-Pacific said, “The last five years as BSH’s India head have been an enriching experience establishing its credentials as well as becoming the first triple brand player catering to varied customer segments, expanding/doubling our market footprint, fortifying our presence in established verticals as well as introducing new categories. I am excited to take on my new role and the incredible opportunities it brings, strengthening BSH brand and product presence in the APAC region. I wish Neeraj Bahl success as BSH India readies for its next phase of growth.”

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.