- Realme will feature Shraddha Kapoor for Dare to Leap
- The Actress will endorse watches, bands and smartphones
- ‘It will help us in positioning the right Target Audience’
The BBK-owned Chinese brand announced on Shraddha Kapoor as the Chief Lifestyle Officer for its UNI Smart AIoT product portfolio on Friday. Realme informed that Shraddha will reflect the brand’s ‘Dare to Leap’ philosophy and “Tech Trendsetter” positioning.
“Super excited to join Realme mobiles family as Chief Lifestyle Officer & Brand Ambassador for Realme AIoT products. Stay tuned for more trendy Tech-Lifestyle products. Happy to bring Realme Band, our first step towards living a healthier lifestyle” reads a tweet posted by Shaddha Kapoor.
‘It will help us in positioning the right Target Audience’
“We are thrilled to partner with Shraddha in this exciting journey as her ability to strike a real chord with the masses and undeniable charm will cement Realme’s tech trendsetter positioning among the target audience. From audio to wearable products, we will bring more surprises that win over scores of lifestyle and fitness enthusiasts in India,” said Madhav Sheth, Vice President and CEO of Realme India.
Actor Shraddha Kapoor will be seen endorsing phone brand Realme’s smart products including wearables such as smart watches and bands. Also, last month the company appointed actor Salman Khan as its brand ambassador to endorse its smartphones Realme 6 and Realme 6 Pro.
Other celebrity endorsements
Other popular brands such as Oppo, Vivo and Xiaomi had also involved various celebrities to advertise their products. For example, Oppo signed actors Ranbeer Kapoor, Katrina Kaif andsinger-rapper Badshah to endorse its Reno series.