- This is the first time Anker Innovations has roped in a brand ambassador
- Anker Innovations is an umbrella to five brands which include Anker, Soundcore, Nebula, Eufy and Roav
- The company had recently organised a Russia trip for its channel partners in India
Anker Innovations, on Tuesday, announced Olympic medallist and former world number one ace shuttler Saina Nehwal as its brand ambassador. The year-long deal will see Saina be a part of a 360-degree nation-wide multimedia campaign.
“It’s an honor to have a sports icon like Saina associated with us. She is driven by passion and continues to inspire millions. Like Anker products, Saina stands for all things confident, stylish and savvy. We look forward to working with her to develop innovative and engaging collaborations with consumers. We can’t wait to take this collaboration to the next level,” stated Gopal Jeyaraj, head India & SAARC, Anker Innovations.
Entered India in 2017
The company had started its India operations in 2017. Gopal Jeyaraj, in a recent conversation with EFY Group had stated that average growth for Anker Innovations since it entered India was 100 per cent.
“For 2020 also, our plan is to continue the growth rate. When I say it has been a fine growth, it’s all five brands put together. The reason and confidence behind this growth is our sales channel partners. We have some of the best channel partners a brand could wish for in India,” he had said earlier.
Anker Innovations is currently expanding its channel partners base in the country. “For 2020, our plan is to continue the growth rate. When I say it has been a fine growth, it’s all five brands put together. The reason and confidence behind this growth is our sales channel partners. We have some of the best channel partners a brand could wish for in India,” Gopal Jeyaraj had mentioned earlier.
Umbrella to five brands
Anker Innovations is an umbrella to five brands. These include Anker, Soundcore, Nebula, Eufy and Roav. It operates through four national distributors in India. The company was also in the process of finalising one more national distributor at the end of last year.
“I am delighted to be associated with Anker Innovations. It is a brand that has battled against the best in the industry and has always been associated with quality. These are attributes I associate myself with and these are exciting times for me to partner with Anker,” quoted Saina Nehwal.