Audio-Technica Appoints National Distributor For Headphones Portfolio


The company said that the move would enable it to provide service to 750 towns via a network of 9000 partners and retailers in India.

Pic credits – Pexels

Audio-Technica has today announced a new strategic partnership with RP Tech India. The latter is known as one among the top five IT and mobile device distributors in the country.

Commenting on the agreement, Robin Ghose, Business Development Manager, Professional and Consumer Products, India, said, “We are delighted to be partnering with RP Tech India for the distribution of our consumer range of headphones, which will increase our presence in the consumer headphone market substantially.”

Company’s official statement read, “To ensure customers have an easy access to Audio-Technica offering, Audio-Technica & RP Tech India have decided to adopt a multi-pronged approach to reach customers.”

Presence in 750 towns in India

The company is claiming that the move will enable it to provide service to 750 towns via a network of 9000 partners and retailers in India. RP Tech India, as per the partnership agreement, will act as a national distributor for Audio-Technica’s consumer headphones range. RP Tech India will offer select premium headphones SKUs through premium outlets, large formats and organised regional retail and e-commerce portals.

Ghose added, “This partnership with RP Tech India is significant to our India strategy and as RP Tech shares our willingness to drive growth and build relationships with customers, we believe this will help us increase both our reach and share in the market.”

It must be noted here that Audio-Technica’s headphones portfolio consists of offerings starting from 699 up to 50,000. The company is also planning to launch new headphones in the market.

Ghose said, “The launch of a number of new products, especially in the BT category, is planned along with this partnership announcement.”

Kapal Pansari, Director, RP Tech India, said, “Audio-Technica’s sound quality and a robust build of headsets reflect a true precision of Japanese work. What is great is that Audio-Technica has offerings across the price band – the lowest being at the price range of 699 going up to over ₹50,000. We are confident that we will have an offering for every customer, who is looking for quality sound out of their headphones, no matter what the budget. We believe that premium products that Audio-Technica offers, at a very competitive price point, is a unique value proposition that Audio-Technica offers to end users.”