Canon India Opens its First Experiential Store in India

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Sony had also recently announced the opening of its first camera lounge store in Bangalore. Both the companies are competitors in the camera market

Canon India First Flagship Store

Canon India has announced the opening of its flagship Canon Image Square (CIS) store in New Delhi. The flagship CIS store, as per the company, is aimed to enrich the consumer experience for all the Canon products across segments ranging from entry level cameras to high end professional cameras.

Eddie Udagawa, vice president, Consumer Imaging and Information Centre, Canon India, said, “New Delhi is one of the key markets for us, not just in terms of customer base but also for being abreast with the technology trends that influence other markets. We look forward to receiving great feedback from our customers and add value to their imaging experience.”

Interestingly, Sony India had also recently announced the opening of its first experiential store in Bangalore India. Sony, during the opening of its first camera lounge had said that the camera lounge will provide an immersive experience of Sony’s range of Alpha cameras along with full line-up of Sony lenses, shooting accessories, professional camcorders and premium compact cameras. It is to be noted here that Canon and Sony compete against each other in the camera market here.

Canon showcasing a range of products

Canon India is using the store to showcase cinema cameras, Canon printers and wide range of Canon lenses at the store. While Sony did not mention about any plans of opening more of its camera lounges in the country, Canon on the other hand said that it is present at more than 250 stores in 100+ cities in India.

Kazutada Kobayashi, president and CEO, Canon India said, “Commitment towards the country and dedication of Canon, together has translated into growth over the years. With the launch of first of its kind Canon Image Square flagship store, Canon India marks another milestone to ensure an interactive and informative buying experience for our existing and potential customers. CIS stores have been successful in contributing to Canon’s significant customer outreach and positioning it as a market leader. Having established its presence with more than 250 stores in 100+ cities, we take pride in being total solution providers in the imaging arena. The launch of this flagship CIS stores will certainly raise the benchmark for customer service.”

Canon’s official statement read, “Various innovative sales and marketing tools like live demonstration of the products, touch and feel experience, trainings and workshops further will help the customers to make informed purchases. Apart from that, the store will also provide easy finance facilities such as EMI through various credit cards, paper finance through Bajaj Finance and cash back options.”

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