China-based Mi is Entering Smartphone Markets in Japan

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  • Japan, China and Korea-based consumer electronics brand have been battling against each other in many markets
  • It is estimated that Xiaomi’s first products in Japan will include a smartphone and a fitness tracker
  • The company will be up against Japanese, Korean and American brands

China-headquartered Xiaomi is entering Japan with two products in its portfolio. While these products include a smartphone and a fitness tracker, it is not sure whether the company will launch its 108 MP smartphone or some other model there.

Interestingly, Xiaomi’s official Twitter handle for Japan, has started promoting its 108 MP cameras and Mi Smart Band 4 on the social media. One of Xiaomi Japan’s latest tweets read, “MiNote10 and MiNotePro on the Amazon. Bookings start today. Release Date December 16 and December 23!” Please note that the tweet was orginally posted in Japanese.

Apple leads in the Japan market

Japan is one of Apple’s strongest markets in the world. As per a report by Canalys, Apple was able to maintain its lead in the Japan market with 56 per cent market share during Q4 2018.

Xiaomi will also have to go against the likes of Sharp, Sony and Kyocera in the Japan market. Korea-based Samsung had achieved a 10.1 oer cent growth rate year-on-year during the same quarter. As a matter of fact, Xiaomi will be up against Japanese, American as well Korean smartphone brands in Japan.

Mi Note 10 has a 108 MP camera

Xiaomi’s Mi Note 10 encompasses five different lenses – a 108MP wide-angle lens, 5MP telephoto lens, 12MP telephoto lens, 20MP ultra wide-angle lens, and a macro lens. This setup enables a zoom experience from 0.6x to 50x.

Mi Note 10 features an 6.47 inch (16.43 cm) 3D curved AMOLED display. “The edge-to-edge display offers slimmer bezels than ever before for a totally immersive experience, while the 400,000:1 contrast ratio allows for deeper blacks and higher color fidelity. Mi Note 10 offers the all-new 88% thinner in-screen optical fingerprint sensor, with a 10 per cent larger fingerprint detection area that is responsive under strong light, cold conditions, and dry fingers,” read Xiaomi’s official statement.

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