Detel is Expanding its Offline Channel in India


Yogesh Bhatia led consumer electronics company had recently launched a 17-inch LED TV at a price of Rs 3,699 in the country

Detel D1 star TV (Rs 3,700)

Gurgaon headquartered Detel has opened two retail stores in two days in Rajasthan’s Kota and Bundi. The company, as shared by an individual, has plans to open several of these stores in Rajasthan, Bihar and Uttar Pradesh in the coming months. Interestingly, Detel had first made news by launching a very affordable 19-inch flat screen TV last year.

Yogesh Bhatia, founder, Detel, at that launch had told Electronics For You that Detel was focusing on covering markets where TV penetration was lower than other parts of India. The company, apart from TVs and speakers, also retails feature phones in various markets.

Two Detel shops in Rajasthan

Detel has already opened two retail centres in Rajasthan. Located in Kota and Bundi, these were inaugurated on 10 and 11 June respectively. The company, as per the individual, is using these stores to retail TVs, mobiles and speakers.

The individual told Electronics For You, “It is a big possibility that Detel will also retail re-furbished smartphones through these retail stores in Rajasthan. Rajasthan is a big market, and TV penetration in several areas in the state is still below 50 per cent.”

Interestingly, Yogesh Bhatia is also the founder of refurbished smartphone e-commerce vertical PreLoved devices. This e-commerce portal is currently retailing used and refurbished Apple, Xiaomi, OnePlus, Samsung and Lenovo smartphones. Preloved website is also showcasing space for refurbished laptops, home appliances, TVs and Kitchen appliances.

Launch of 17-inch LED TV and promotional offers

The company, apart from launching a 17-inch LED TV at a price of Rs 3,699 in India, is also running promotional offers in the market. Detel, under this promotional offer, is offering scratch cards to people buying Detel products during the Cricket World Cup.

Yogesh Bhatia, at the launch of 17-inch TV, told Electronics For You, “India has a population of almost 1,350 million people, out of which around 400 million, are yet to be connected. Detel’s vision is to connect these people. Keeping affordability in consideration, we have launched this affordable 17-inch LED TV in India.”