- Dyson informed that the space has been engineered to encourage people to pick-up, test and experience it’s technology
- The company now operates five demo stores in India
- Dyson had started its operations in India in February 2018
Dyson has opened the doors to its first Dyson demo store in Mumbai. The company is showcasing its hair dryer, styler, cord-free vaccum, air-purifiers and lightcycle at this demo store.
“The opening of the Dyson Demo Store in Mumbai is a testament to our ambitions to expand our footprint in India further and to bring Dyson technology closer to the people. This space allows us to bring engineering to life, to better understand the needs of our owners, and to help people experience our technology in a Dyson environment. You can pick-up the machines, pull them apart, and thoroughly test them on our test tracks with various dust samples; or even book a free styling session with our in-store stylists and test our Personal Care machines for yourself,” noted Siona Tebbutt, Research Design and Development (RDD) Engineer, Dyson.
It is to be noted here that Dyson had started its operations in India in February 2018. The company had launched three main products ranges for the first time – floor care, environmental control, and personal care.
Five demo stores in India
Dyson now has five demo stores in India. These are located in DLF Promenade and Select City Walk in New Delhi, VR Mall in Bengaluru, VR Mall in Chennai; and the new Dyson Demo Store at Palladium, High Street Phoenix, Mumbai. The company, apart from these stores, also retails its products from its India website, Flipkart and Amazon e-commerce portals as well. It is also driving in-home demo services in New Delhi, Mumbai, Bangalore, Chennai, Pune and Hyderabad.
“Dyson technology works differently. It is engineered to solve real problems. Hence, it is critical for people to be able to test and experience our technology, so they can understand how it works,”added Siona Tebbutt.
Five products at display for demo
The company is showcasing five products at its Bombay demo site. These include hair dryers, stylers, cord-free vacuums, air-purifiers and lightcycles.
“The Dyson demo features two styling stations to allow for people to test and experience the Dyson Supersonic hair dryer and Dyson Airwrap styler. Dyson Beauty Advisors will be present to explain how the machine works and offer styling advice. Complimentary in-store styling appointments will be also be provided,” read company’s official statement.
It contined, “Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants. Visitors will be able to speak to Dyson experts about which technologies are most suitable for their home.”