Epson is betting on its ink tank printers saying that these are cost-effective and offer a lower printing cost per page than the cartridge-based ones
Japanese Printer maker Seiko Epson’s India wing is eyeing 20 per cent growth this financial year. Satyajeet Satpathy, Director, Sales, Epson India, said that Epson’s target is to achieve a turnover of Rs. 2,000 crore by March 2019.
Cost effective alternative
Epson currently deals with ink tank printers, which, unlike the cartridge-based printers, do not contain any inbuilt print head. It claims that these are a cost-effective alternative to the cartridge ones. These ink tanks have individual colour tanks made up of cyan, yellow, magenta and black.
“The ink tank technology-based printers come at a lower per page printing cost which will help drive sales for the home and retail segments,” Satpathy told BusinessLine.
Under the ink tank technology, Epson claims that the cost of per page print-out is seven paise for a black and white print and 18 paise for a colour printout. Against this, the cartridge-based black and white printout comes at Rs.1.50 and the rate is Rs.5 for colour.
Epson targets home segment
Epson is planning to cater to the printing need for projects and homework. According to Satpathy, the company’s ink tank printers is an affordable solution. Of every 100 printers sold, nearly 70 are for the home segment. The rest are picked up by corporates, small businesses and others, he added.
The other big target is replacement sales of older ink cartridge printers with new tech-based ones. Of every 100 printers replaced, nearly 60-65 are with ink tank ones.
