Leading home appliances and consumer electronics company, Haier has expanded its manufacturing facility in Pune, for which the company is eyeing to invest Rs.490 crore.
By Belal Khan
The move aims to boost the employment opportunities at Haier by 167 per cent by end of 2017.
The investment is aimed to scale up the production capacity of existing categories in the factory like refrigerators, while also introducing manufacturing operations for new product lines like, washing machines, air conditioners, LED panels, and water heaters.
With this development, the company also plans to generate employment opportunities in the state and increase the existing workforce from 1100 to 2900. Further, the company will also set up a Research and Development center in the city to enhance the innovation and production excellence in the country articulating the brand’s philosophy of ‘inspired living’.
The expansion will likewise serve as an open door for the vendors and OEMs, bringing about an expanded business with increased local production and lesser imports of products.
“Focusing on the company’s commitment to begin manufacturing in the country in alignment with the Make in India stance, products across all categories will be manufactured at the factory. Further, continuing the legacy of making innovative and revolutionary products and in accordance with the expansion of the manufacturing facility, Haier aims to gradually reduce the dependence on imports and increase exports from the country to aggressively contribute to the growth of the Indian economy, ” said Eric Braganza, President Haier India.
“The growth demonstrated by Haier India in the recent few years has been phenomenal and we’re really optimistic about the company’s position in the country. The expansion of Haier’s manufacturing facility in Pune further strengthens the group’s focus on India,” said Song Yujun, MD, Haier India.
The company had signed a MoU last year with Maharashtra Government to invest Rs. 490 crore in line with Central Government’s “Make in India” initiative.