- This chipset by Huawei, is dedicated to be used in smart wearables
- India is the third fastest wearables growing market in the world
China-based Huawei Consumer Business Group, India, has announced that the world’s first chipset exclusively for wearables will be coming to India early next month. Powering the new range of Huawei devices, the Kirin A1 is the only one supporting both Bluetooth 5.1 and BLE 5.1.
“The Kirin A1 is a very powerful chipset and is anticipated to bring in a paradigm shift in India’s wearable market. In line with our legacy of eliminating consumer pain points- Products powered by this chipset will provide unparalleled performance, power efficiency and connectivity,” noted Tornado Pan, Country Manager, Huawei Consumer Business Group, Huawei India.
Wearables market in India
Wearables market in India shipped record three million units in 2Q19. As per a recent report published by International Data Corporation, the India market for wearable devices grew 30.9 per cent quarter-over-quarter (QoQ) in the second quarter of CY2019 (2Q19) and 123.6 per cent when compared to the same quarter a year ago with 124 per cent annual growth.
Wrist bands witnessed a 24 per cent QoQ decline in 2Q19 as the top brands corrected their inventory after heavy shipments in the last quarter. The average selling price of this category declined 9.7 per cent from the previous quarter to $26 as brands have launched more affordable options in the market to on board new segment of users.
Watches saw a healthy 99.6 per cent year-on-year and 42.9 per cent QoQ growth in 2Q19. In 2Q19, Earwear devices grew more than four times from the same quarter a year ago.
“We are seeing a shift in lifestyle devices segment wherein consumers are adopting new kind of devices to track their health and fitness that is reflecting in the uptake of the wearables segment. Brands continue to augment newer health tracking features and increasingly spending on marketing, and this is helping wearables to become one of the preferred choices amongst the fitness enthusiasts to support an active lifestyle,” noted Jaipal Singh, associate research manager, Client Devices, IDC India in the report.
Kirin A1 is powered by Cortex M7 processor
Huawei’s Kirin A1 chip is powered by Cortex M7 processor. The company informed that it has achieved a maximum energy consumption rate of 10uA/MHz. Industry’s consumption level is 30uA/MHZ. It features a combination of the Cortex M7’s multi-sensors, capacitive sensor, optical heart rate sensor, and additional sensors such as accelerometer sensor and six axis sensor.
“In marathons, professional running, and other high-intensity sports training, the heart rate changes rapidly, which requires the processor to respond quickly. The HUAWEI Kirin A1 Cortex-M7 processor has a maximum frequency of 200MHz. This ahead-of-the-league performance gives an accurate and real time reading of heart rate, delivering results similar to that of professional testing equipment. The chipset enables users to enjoy their exercise routines safely and better their performance, by leveraging enhanced data quality,” read Huawei’s official statement.