India Highest Contributing Overseas Market for Haier: Song Yujun


The company has announced that it has performed the ground-breaking ceremony for its second industrial park in the country

Haier is aiming to scale up production capacity for many of its white goods in India. The company, during September 2018, had announced the signing of a memorandum of understanding with Uttar Pradesh Government, and had said that it will be investing Rs 3069 crores over a period of four years in two phases.

Eric Braganza, President, Haier India, at that time had said, “In line with our commitment to the Central Government’s ‘Make in India’ initiative, we are delighted to announce the second industrial park in the country. We’re grateful for the support extended by the Government of Uttar Pradesh which has contributed hugely in the fruition of this milestone.”

Haier’s production capacity in India

The investment is aimed to scale up the production capacity of Haier products across categories like refrigerators, washing machines, air conditioners and LED panels. The new plant, as per the company, will have an annual production capacity of two million refrigerators, one million air-conditioners, one million washing machines and one million LED TVs.

Song Yujun, VP, Global Appliances Haier Group and Managing Director, has said, “India is a dynamic and important market for the Haier Group and our investment trajectory in the country is a testimonial to the same. Setting up a new manufacturing unit will not only help us build a better presence in the country, but will also enable us to innovate more for our Indian customers with solutions that complement their evolving lifestyles.”

He also referred towards India as the highest contributing overseas market for Haier. Haier India initiated manufacturing of refrigerators in India in 2007 at its factory in Ranjangaon, Pune, which was further expanded into the company’s first industrial park in India.

Yujun added, “We are thankful to the Government of Uttar Pradesh for extending all the support to participate in the development of the state. We are confident that this move will not only benefit Haier as a brand but will also contribute towards the overall economic development of the country.”

Braganza added, “The new facility will not only help in augmenting our production capacity to address the increasing local demand but also in generating employment opportunities in the state. This agreement will enable us to further strengthen our presence and commitment in the country.”