Japanese electronic brand Akai re-enters Indian market


Japanese consumer brand Akai has re-entered the Indian market and has tied up with a local Indian electronics distributor to begin sales.

Akai, electronic products, Japanese, India

The company, which enjoyed sizeable operations here in the late nineties through its range of televisions and home theaters, will be retailed by the Paras Group that has brought the license rights for the Indian market.

Paras Group has a turnover of around Rs 60 billion as it is a key distributor for companies such as Sony, LG, Nikon and Daikin.

Anurag Sharma, director of Hometech Digital, which is part of the Paras Group exclaimed that they intend to sell TVs, home theatre, washing machines, air purifiers and ACs under the Akai brand.

The company will be sourcing product kits from Taiwan and China and assembling them locally in the country. Sharma added that the high-end products are being fully imported.

By Baishakhi Dutta