Lava Plans To Launch Maiden 5G Phone Around Diwali Season

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The company is also looking at up to 20 per cent share in the mobile accessories segment in the next 2-3 years

Homegrown smartphone company Lava International is planning to launch is maiden 5G-enabled phone around Diwali this year, as per a report by PTI.

Speaking to the publication, Lava International president and business head Sunil Raina revealed that the smartphone will be priced below Rs 20,000. The company is also looking at up to 20 per cent share in the mobile accessories segment in the next 2-3 years.

“We are focused on some USD 200 (about Rs 15,000) segment as a company when it comes to smartphones. In that segment, one is 4G, which is a continuation of what we are currently doing and then we are also working on a 5G product,” said Raina, adding that the company will also be adding an accessories portfolio

In May, the company announced a foray into the wireless accessories segment with the launch of ‘Lava Probuds’ which it developed indigenously using Mediatek Airoha chipsets.

Lava International has both product design and manufacturing facilities in India, which Raina says has helped the company reduce reliance on Chinese products.

“One of the cornerstones of Lava’s initiative of doing the entire manufacturing in-house, doing the entire design in-house. Our dependence on the Chinese ecosystem has completely dropped, now we are seeing a huge change in the quality and experience of all kinds of products that we have made,” noted Raina.

Raina said that the company also has plans to expand its smartwatch portfolio during the upcoming festive season.

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