LeEco leads India into Ecosystem TV Era with launch of its Super TVs

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Global internet and technology firm, LeEco has ushered in a new era of content integrated Ecosystem TVs in India by launching its stunning Super3 series Ecosystem TV –Super3 X55, Super3 X65 and Super3 Max65 that supports 3D display.

Photo – Caption - Atul Jain, COO, Smart Electronics Business, LeEco Indi...

With this launch, LeEco is all set to redefine TV viewing experience for Indian users by bringing its superlative technologies at indisputably disruptive prices.

Following the US$ 2 billion acquisition of leading American TV maker VIZIO on July 26th, LeEco is now making another significant move to expand its globally successful TV business. The release of the Super3 Series marks the global technology giant’s dedication to further adopt the ecosystem model in India and provide Indian users with the best-in-class experience of internet ecosystem TV.

“Today we’ve achieved a key milestone in our India journey. We are delighted to unveil our Super3 Series and believe that they will carve a niche in India, giving their unmatched specs and pricing. Our newly launched Super TVs is a testimony to our commitment of bringing top-of-the-line devices and services to our users in India,” said Tin Mok, Vice President of Le Holdings and CEO of LeEco Asia Pacific.

LeEco, which entered the Indian smartphone market earlier this year, is riding high after the massive success of its Superphones. It also recently launched its own e-commerce marketplace LeMall which has received encouraging responses from consumers.

With the launch of Super TVs, LeEco has brought together key elements of its ecosystem model in India, including devices, content, applications and platform.

LeEco’s Super TVs are packed with numerous features that will bring big changes for consumers in India. “Having been designed with future user scenarios of video, app, and game in mind, our Super TVs are future-proof, and are truly leaders among the majority of similarly configured products,” said Atul Jain, COO of Smart Electronics Business at LeEco India.

LeEco’s exemplary 3D Model – Super3 Max65 – is the unmatched flagship and will certainly add a new dimension to 3D experience on TVs. Its polarized 3D feature will eliminate the major discomforts such as blurring and dizziness, which users usually face while watching 3D content. The 3D glasses that LeEco’s Super3 Max65 comes with, are of superior quality, eliminating the viewer discomfort and enhancing the overall user experience of 3D consumption.

By Belal Khan

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