LG Partners With Hotstar in India


Untill now, Hotstar App was not available on LG’s range of smart TVs. LG’s AI ThinQ range starts from Rs 31,490 and goes up till Rs 32,99,990

LG Electronics has announced a partnership with content streaming platform Hotstar in India. LG said that the App went live in the month of March for LG AI ThinQ models, range starting from 80 cm(32-inch) onward. LG says that the Hotstar app will also be available on some of its 2017 smart TV models as well.

Younchul Park, director, Home Entertainment, LG Electronics India, said, “We are extremely delighted to have partnered with one of the most coveted streaming services in India, Hotstar. Content consumption is growing across India and we at LG are swiftly responding to this new trend. With this partnership, our clear focus is to provide our consumers with the best platform along with high-quality content, making it a truly compelling proposition.”

Interestingly, a lot of TV companies have started partnering with video content service providers. Recently Samsung, had announced its partnership with Apple for Apple TV app in many of its global markets. The level of competition in the market can be gauged from the fact that even Google and Amazon have partnered with each-other in the video streaming space for their respective smart TV dongles.

LG’s AI ThinQ TV line-up features

LG’s AI ThinQ features intelligent voice-activated control and connectivity. Company’s official statement read, “With a streamlined setup process, viewers can seamlessly connect to gaming consoles and external sound bars. The launcher bar available in TV helps you add your favorite apps which can be opened with a single click avoiding the hassle of searching. Other unique features include Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously.”

It continued, “Customers can also access Google photos & drive on LG TV with the help of cloud photos and videos app. The 2-way Bluetooth feature on these televisions allow users to listen to the TV audio wirelessly on compatible audio devices and connect the mobile with LG TV to enjoy music.”

Hotstar Spokesperson, said, “We are happy to partner with LG in making the Hotstar app available on their WebOS platform. This strategic association will enable LG smart TV consumers to transform their TV viewing experience and access our expansive entertainment library as well as live sports and news, seamlessly on their TV screens.”

The AI ThinQ range starts from Rs 31,490 and goes up till Rs 32,99,990. LG is retailing these TVs in sizes starting from 80 cm(32-inch) till 195 cm(77-inch).