Madhya Pradesh a Key Market For Haier: Eric Braganza


The company had recently organised an event for its dealer network in Indore, Madhya Pradesh

Haier has recently showcased its range of smart products in Madhya Pradesh. The showcasing was done on the sidelines of Haier’s dealer meet held in Indore on April 5, 2019. Haier’s dealer network meet, as per the company was attended by over 200 dealers, including officials from Haier corporate, zonal and branch offices.

Eric Braganza, President, Haier Appliances India said, “Madhya Pradesh remains one of the key markets for Haier India as we have witnessed encouraging growth from the city in the past.” The event showcased Haier products across categories including – air conditioners, washing machines, refrigerators, microwaves, water heaters and televisions.

Plans to widen network in Madhya Pradesh

The company also announced its plans to widen its network in the state. It also said that Haier is looking to organise more events of the same nature in future.

Braganza added, “Staying true to our philosophy of delivering ‘Customer-inspired innovation’ to our consumers, we plan to widen our network in the region continuously and put the interests of our consumers at the top of our priorities. With such events, we are optimistic at strengthening our ties with our dealers and informing them about the latest technological innovations and products introduced by the company.”

Haier’s official statement read, “Some of the key technology first products displayed at the event were – the iconic BMR (Bottom Mount Refrigerator), side-by-side refrigerator, the Self-Cleaning Inverter Technology air conditioners and the latest PuriCool range of air conditioners with built-in air purifiers. Haier India also organized product training to familiarize and brief the dealers on product specifications, technology features and how to translate this knowledge to assist customers in making a well-informed purchase decision.”