OnePlus is Using AI to Innovate in SMS Experience

  • Initially restricted to few message types, the AI enabled SMS feature will expand to other types of messages as well
  • OnePlus has entered the Smart TV market recently
One Plus 7 Pro (Pic credits – Amazon India)

Smartphone maker OnePlus has partnered with smart messaging platform Gupshup to develop advanced AI-powered features that will take traditional SMS messaging experience to a smarter level on its smartphones. The AI models for the new SMS experience have been trained using millions of sample experiences according to OnePlus. The company will use automated classification and visualization that make it easier for users to manage their mobile inboxes.

Vikas Agarwal, general manager, OnePlus India, said, “As part of our endeavor to share the best technology with the world, we are constantly working on bettering our user’s experience with our devices. In another step in that direction, and as part of a first-ever rollout of India-specific features on OxygenOS, we are very excited to be partnering with Gupshup and bringing in their expertise and passion to improve the messaging experience on our devices.”

OnePlus recently entered Smart TV market

 OnePlus has launched OnePlus 7 and OnePlus 7 Pro recently and entered the smart TV market by launching OnePlus TV Q1 and OnePlus TV Q1 Pro. The company will sell the TVs through online channel Amazon, as well as offline OnePlus exclusive stores from the end of this month. It plans to sell the OnePlus TV Q1 for Rs 69,900 and the OnePlus TV Q1 Pro for Rs 99,900.

How AI enabled SMS works

The official statement from the company says, “The message classification software automatically sorts messages based on content: messages are classified as personal, transactional or promotional, and placed into corresponding folders. This makes it easier for users to focus on the messages that interest them, reducing distractions from unwanted messages.”

The message visualization platform will take plain text messages and display them as structured easy to read cards that highlight important data elements. Then the software will analyse the message content, extracts key entities, and displays the message visually using the appropriate pre-designed template.

The smart messaging features are powered by artificial intelligence (AI) software embedded in the messaging app. Software will run entirely on a device to ensure user privacy and data security according to the official statement by the company.

Beerud Sheth, Gupshup’s CEO says, “Gupshup is committed to bringing a smart messaging experience to mobile users that enables them to simplify their lives.”

The company said that though visualization will be initially limited to specific message types-bill reminders, payment notifications, recharge alerts, one-time passwords, and courier and cab bookings, the list will increase to more message options with time.