Orient Electric Forays into B2B Vertical in Uttarakhand

  • The company is aiming to increase its penetration in the modular switches and switch-gear verticals in the State
  • Orient Electric has an annual capacity to produce 6.6 million MCB poles and 0.66 million RCCBs

Orient Electric Limited, said that it is looking at strengthening its presence in the low-voltage switch-gear and modular switch segment in the state of Uttarakhand. The company is eyeing this expansion in B2B as well as B2C segment. It had forayed into the B2B segment in the state recently.

“Uttarakhand being a key market for us, we felt that there is ample opportunity to increase our penetration in the region. We have recently entered into the B2B space in the region and the initial response is encouraging,” said Ashok Kumar Singh, business head, Switch-gear & Wiring Accessories, Orient Electric Ltd.

He added, “Dehradun and the entire state of Uttarakhand grapples with heavy rainfall and floods almost every year which points to the importance of having electrical safety products in all residential, commercial and industrial settings. We have a range of technologically advanced low-voltage Switch-gear products and Modular Switches that have been designed and developed keeping in mind the electrical safety requirements in the Indian context.”

Orient Electric Salus

First Indian electricals brand to introduce MCBs with SDB

The company is the first in India to introduce MCBs with SDB (Snap Disc Bi-Metal). Orient Electrics said that this SDB technology features threefold advantages which include precise tripping, better repeat ability and longer life.

Orient Electric’s official statement read, “Unlike conventional MCBs, Orient Electric’s MCB with SDB technology comes in a single enclosed unit to avoid manual tampering, thereby allowing for precise tripping every time. It also detects heat generated due to the loose wire contacts and extreme temperatures, and trips at specified limit to offer advanced and smart protection. Orient Electric’s MCBs enjoy longer life with precisely controlled magnetic and thermal tripping.”

The company had introduced Salus range of modular switches in 2018. These come equipped with 3AB technology which features three-layered arc shielding mechanism to ensure safety from electrical sparks and shocks.

Orinet Electric’s annual capacity

The company highlighted that it has the capability to manufacture 6.6 million MCB poles and 0.66 million RCCBs annually. It’s entire range of switch gear products is produced at its Noida facility.

Ashok Kumar Singh added, “We are manufacturing the entire Switch-gear range at our state-of-the-art manufacturing facility based at Noida, Uttar Pradesh. The plant has a fully equipped R&D centre for developing industry leading products and we have an annual capacity to produce 6.6 million MCB poles and 0.66 million RCCBs.”