Panasonic bets on apps to catch up with bigger rivals in India

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To woo potential smartphone buyers in India, electronics major Panasonic is working on mobile apps that promises to “make life easier” as it attempts to catch up with bigger rivals like Samsung and Micromax.

Panasonic, smartphones, India
Calling itself a “late entrant” in Indian mobile phone market — one of the world’s fastest growing smartphone markets — Panasonic aims to roll out the new apps in the next 2-3 months.

Admitting that the Indian market is dominated by Chinese companies, Panasonic India & South Asia President & CEO Manish Sharma said a strong portfolio of devices isn’t enough to grab market share in India.

Sharma did not disclose the details of the apps that the company is looking at launching but said they would eventually make the life of people more easy.

Smartphone shipments in India grew 11 per cent year-on- year to 32.3 million smartphones in July-September 2016 quarter, while the same was higher by 17.4 per cent than April-June 2016 quarter, according to research firm IDC.

Panasonic India expects about 24 per cent of its overall sales to come from mobile phones.

It expects sales of about Rs 2.5 billion from mobile phones this fiscal, and its total projected sales stands at about Rs 10.8 billion for FY 2016-17.

By Baishakhi Dutta

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