- Samsung India informed that these offers stand valid on even the newly-launched frost free refrigerators
- The company has not confirmed whether it is facilitating these offers in the offline channel or not
“As a consumer centric brand, Samsung is committed to deliver best-in-class products with meaningful innovations. The consumer focus is shifting towards refrigerators that offer convenience, more storage space and energy efficiency. We are partnering with Flipkart and Amazon this summer to offer exciting Samsung Delight Offers on our Global Number 1 Frost Free refrigerators that are designed for Indian homes,” said Piyush Kunnapallil, director, online business, consumer electronics, Samsung India.
Discounts up to 25 per cent
Samsung is providing these offers on its entire range of frost free refrigerators which includes the recently launched curd maestro refrigerators, double door refrigerators with base stand drawer and convertible refrigerators. These models are equipped with 10-year warranty on the compressor and digital inverter technology with stabilizer free operation allowing the refrigerator to run on a home inverter as well as solar energy with reduced power consumption, and will be available in a variety of colour and design options.
“Samsung’s Frost Free range of refrigerators, starting at Rs 19,790 with discounts up to 25 per cent, 10 per cent instant bank discount (with SBI Credit Card on Flipkart and Amex & RBL Credit Card on Amazon), exchange benefits of up to Rs 12,000 and no cost EMI as low as Rs 1,650 will be available during Flipkart Big Shopping Days and on Amazon Summer Fest from March 19-22, 2020,” read company’s official statement.
No offers announced for the offline channel
The company has announced no offers on frost free refrigerators in the offline channel. It is to be noted here that offline channels accounts for more sales of refrigerators in comparison to the online channel.
Samsung India had recently said that it had grabbed 33.9 per cent refrigerator market share in the second half of 2019 (July-December period). It had also said that the company is aiming to secure 35 per cent market share in the first half of 2020.