Samsung targets 35 percent market share in 2017


Samsung Electronics is targeting to capture 35 per cent market share in the refrigerator segment during the calendar 2017, a company official said.

Samsung, consumer electronics, market share, India


Our present market share in the fridge segment in 30.7 per cent. We want to take it to 35 per cent in this year”, Alok Pathak, director, consumer electronics of Samsung India told reporters.

He said that the company had been experiencing double digit growth in the Indian market for the last two years, adding that it was market leader across all product segments.

Launching a new series of refrigerators which can also run on solar power, he said that these products were being manufactured at its plants in Noida and Chennai.

Asked about the impact of demonetisation on Samsung’s sales, he said that there had been no adverse effect due to the note ban.

By EB Bureau