- The company is eyeing growth target of 100 per cent in premium television segment
- Sony is offering smart home kit with select Bravia android televisions
Sony India has announced its plans for the Diwali festive season. The company has set growth target of 100 per cent in premium television segment, 15 per cent in the overall television business, 80 per cent in digital imaging, 40 per cent in soundbar, 60 per cent in party speaker and 90 per cent in headphones category in the festive season vs corresponding period last year (Sep to Nov).
“Sony strives to bring best in class technology and premium experience to customers in India. In this festive season, we have announced the most cutting-edge products bundled with unique consumer promotion offers and easy finance schemes that will resonate with our customers. We are confident that our focussed strategy, robust marketing initiatives and competitive pricing will enable us to enhance market-share and further solidify our position as a market leader in consumer durable industry,” said Sunil Nayyar, Managing Director, Sony India.
Interestingly, the likes of Samsung, Mi and Voltas have already announced Diwali festive offers in India. Diwali is considered as the biggest season for consumer electronics brands. It is estimated that Diwali contributes more than 30 per cent of total annual consumer electronics sales every year. Sony had earlier said that it was going to provide job opportunities to people in India on Diwali.
Triple bonanza offer
The company announced that on purchase of Bravia premium TVs like OLED A9G/A8G with HT-Z9F Soundbar it will be giving away enjoy benefits worth Rs 51,000. These include a smart home kit worth Rs 24,490, a discount of Rs 10,000, a rear surround speaker SA-Z9R worth Rs 10,990 and an additional cash back of R. 6,000.
Company’s official statement read, “Further extending the benefit of reduction in the import duty on open cell LED TV panel to its customer, Sony has also adjusted the price for its large screen televisions, effective from 27th September 2019 onwards.”
Sony India has tied up Bajaj Finserv, IDC First Bank, HDB financial services and HDFC bank for facilitating finance options. Sony’s official statement read, “With down payment of just Re one at no extra processing fees to make purchase easier on the pocket. All promotional scheme will be valid from 28 September 2019 till stocks last.”
Offers across product categories
With purchase of APSC cameras, Sony will be giving away a combo of extra Bass Headphones worth Rs 3,290 and a USB portable charger worth Rs 2,690 as assured gifts. With full frame Alpha mirrorless cameras, the company plans to give away a Sony Pro-style camera backpack worth Rs 9,990 along with three years extended warranty.
Company’s official statement read, “Customers can enjoy attractive discounts with purchase of soundbar with select Bravia TVs 80 cm (32) & above and purchase of 4K Player with select Bravia TVs 123 cm (49) & above. Other assured gifts include a Sony Mic worth Rs 1,390 on purchase of any party speaker and a minimum discount of Rs 3,000 on WH-1000XM3 noise cancellation headphones, Rs 6,000 off on SRS-XB402M Bluetooth Alexa wireless speaker and Rs 1,000 off on SRS-XB22 and SRS-XB32 Bluetooth speakers.”