The company is showcasing its complete range of Alpha Cameras through the store
Sony India has introduced its first Sony Camera Lounge in Bangalore’s Brigade Plaza. The lounge, as per Sony, will provide holistic experience for customers and will exhibit complete range of Sony Alpha Cameras. It is to be noted here that Nikon and Canon are two of Sony’s toughest competitors in the camera market in India
Sony’s official statement read, “Spread across over 500 square feet, this lounge will help customers to explore, purchase and experience from Sony’s wide range of Alpha camera line-up and interesting camera accessories.”
Live demos
Apart from showcasing its range of Alpha cameras, Sony will also be utilising the camera lounge to give consumers live demos and other intuitive mediums. Sunil Nayyar, MD, Sony India, said that the company has introduced its first Sony Camera Lounge to help customers select suitable products by experiencing them beforehand.
He said, “The camera industry has seen strong growth in the full-frame segment, with consumers gravitating towards Sony’s innovative offerings for advanced and professional equipment. In order to cater this demand in a unique way, we have introduced our first Sony Camera Lounge to help our customers select their suitable products by experiencing them beforehand. With the progressive evolution of the full-frame segment, we aim at delivering unmatched experience of our digital imaging technologies through live demos and other intuitive mediums. We are confident that this first-of-its-kind camera lounge will be appreciated by our customers and will further help us boost our retail sales.”
Sony’s official statement read, “Sony Camera Lounge will provide an immersive experience of Sony’s range of Alpha cameras along with full line-up of Sony lenses, shooting accessories, Professional camcorders and premium Compact cameras.”
It continued, “Customers can feel, touch and check the functionality of the full frame Alpha camera by using them under different set-up. The lounge will also offer experiential zones for live demonstration along with testing important aspects of camera such as Real-time Eye Auto Focus, Speed upto 20 FPS, 693+25 Auto Focus Points, 5 Axis Image Stabilization and ISO 204800 Speed among other unique features. Product experts will be available at these zones to resolve queries and offer advice to buyers to ensure an interactive and informative buying experience.”
