TCL Electronics Announces Partnership With Eros Now


Several TV companies including the likes of Vu, Kodak and Thomson have announced partnerships with content providers in the past

Pic source – TCL

China-based TCL Electronics has joined hands with Eros Now for content services in India. As part of the partnership, TCL has deep linked Eros Now’s extensive library of content comprising Bollywood movies, premium original shows, and music videos on the TCL content platform.

Hongwei Li, GM of iFFalcon Technology at TCL Electronics said, “At TCL, we want to enable an immersive, end-to-end entertainment experience for our customers across India. Partnering with a leading domain player like Eros Now, with an extensive array of high-quality content offerings, is aimed at furthering that vision. The HD-ready content on the Eros Now platform will perfectly complement the state-of-the-art audio/visual technology integrated into our range of innovative offerings and will add greater value to the ownership and entertainment experience of TCL customers in India.”

It is to be noted here that several TV companies including the likes of Vu, Kodak and Thomson have announced partnerships with content providers in the past. Interestingly, smart TVs are now becoming more popular than normal TVs in India.

TCL has already partnered with likes of Netflix and Amazon Prime

Apart from Eros Now, TCL has collaborated with leading global and regional content providers such as ZEE5, Voot, Hotstar, Hungama, Jio Cinema, Alt Balaji, YuppTV, Netflix and Amazon prime video. It is worth mentioning here that TCL is also launching a completely new range of appliances in India on 25th of April 2019.

Harry Wu, GM of TCL Electronics’ Overseas Business Group, added, “Consumer sensibilities in India have changed drastically over the last couple of years. New-age audiences across the country have demonstrated a healthy appetite for cutting-edge technological offerings, particularly when it comes to home entertainment. This makes India an extremely important strategic market for us. Our partnership with Eros Now is in sync with our long-term vision of creating an end-to-end ecosystem comprising cutting-edge technological offerings as well as high-quality content. Through such associations, we aim to capitalise on the immense growth potential that the Indian market represents and deliver an unmatched entertainment experience to our Indian customers.”

Rishika Lulla Singh, CEO, Eros Digital, added, “Traditional broadcast TV is witnessing a tsunami of change. While it will continue to lead, digital will overtake to redefine the way modern-day viewers consume content. India has been an early adopter of the mobile screen and now, with a rapidly-increasing access to the internet, we will definitely see users demand OTT content on their television screens. The advent of smart TVs has only accelerated this growth. SVOD enhances the user experience on larger screen, making it a unique opportunity for OTT platforms to innovate within the home entertainment ecosystem. I am really happy with our partnership with TCL, as it will catapult Eros Now’s reach and penetration by tapping the massive consumer base of TCL TV.”