- Toreto has launched more than five products in 2019
- The company is also planning various marketing campaigns in India
Hong Kong Headquartered Toreto has roped in Roadies fame Rannvijay Singh as its brand ambassador in India. Toreto, through an official statement said that Rannvijay aptly emulates the brand’s values of ruggedness combined with panache and attitude that resonates with the youths today.
Kashish Lalit, director, Toreto Retail Private Limited said, “Selecting the right brand ambassador plays a major role in building the brand image. Our qualities are similar to that of Rannvijay, hence, this association will definitely bring out the best of Toreto and will gain us huge recognition.”
— Toreto (@Toreto_India) June 10, 2019
Trying to connect with the youth in India?
The move seems to be targeted towards creating Toreto’s brand image among the youth of the country. It is to be noted here that thousands of youth audition for MTV Roadies show every year. Rannvijay Singh, is the main judge of this show.
Rannvijay Singh said, “It feels great to be associated with Toreto. Today’s youth are highly enthusiastic about the brands that they use, and Toreto has proven its mettle by pushing the boundaries of innovation and providing its user a quality experience.”
Interestingly, a lot of companies in India are trying to connect with millenials and youth of the country. Samsung, in most of its launches, focuses around the word millenials while many others bank upon statements like “we know what youth wants” and “the choice of millenials in India” to create such connections.
It is worth mentioning here that India has one of the largest pool of people in the youth and millennial generation. In fact, the population factor in India has always proven to be a pull factor for many international consumer electronics brands.