Toshiba and Sharp advance towards India with major re-launch plans




P7 - Electronics

Two of Japan’s favored electronic brands — Toshiba and Sharp — which in recent past traded hands, are set to reappear in India.

By Baishakhi Dutta

Foxconn, which just completed the recovery of Sharp, will relaunch the brand in India with smartphones, televisions, air purifiers, air-conditioners and other appliances in the next two months.

Skyworth Electronics, the Chinese owners of Toshiba, too is outlining its Indian game plan with televisions.

Two senior industry stalwarts have enlightened that the most alluring part of this mega come back are going to engage price game as part of their strategy.

Toshiba Corp has licensed its brand for television business to Skyworth last December for the Asian market — excluding China — in line with similar deals in the US and Europe to pave the way for profitability. On the other hand, Taiwan’s Foxconn Technology Group acquired ailing Sharp Corp in a $3.5-billion deal in April and is trying to revive the business.

At present, three MNC brands — Samsung, LG and Sony — control around 80 per cent of the Indian television market. The white goods segment such as air-conditioners, refrigerators and washing machines too is mainly controlled by few brands such as LG, Samsung, Voltas, Videocon, Whirlpool and Godrej.

Both the companies are at present mainly focusing on after-sales service in the country, waiting for the new owners to finalize business plans.