Vivo to Stop Online Exclusive Launches in India Next Year

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  • Vivo-branded products will have a consistent price and offers across offline and online
  • The All India Mobile Retailers Association (AIMRA) has thanked Vivo for the initiative
Pic source – Vivo

According to a report by IANS, Vivo has announced that it will put an end to online exclusive launches in India as part of its 2020 strategy.

In a letter to its retail partners, Jerome Chen, CEO, Vivo Mobiles India, said that the company will ensure the simultaneous launch of the same product/variant at the same time and at the same price point across channels.

Consistent price and offers

He further added that the Vivo-branded products will have a consistent price and offers across offline and online. With consumer satisfaction at our core, they aim to keep our business partners, employees, and shareholders content with all our decisions.

He added that they have urged their offline partners to strive together and make the buying experience worth appreciating for their customers.

“We thank and appreciate @Vivo_India for their support against unfair e-commerce trade practices! Together, let’s bring in the new change for mobile retailers with fair business opportunities,” The All India Mobile Retailers Association (AIMRA) said in a tweet.

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