- Tata owned Voltas is retailing Voltas as well as Voltas Beko products through this brand shop
- The company has opened more than six brand shops this year
Voltas and Voltas Beko are collectively showcasing their range of air-conditioning and cooling products, along with their latest range of home appliances at the newly inaugurated brand shop in Chackai, Thiruvananthapuram. Voltas has collaborated with M/s Rams AC Systems for opening this brand shop in the capital city of Kerala.
Pradeep Bakshi, MD and CEO, Voltas Limited said, “We are delighted to announce the launch of a brand shop, which will house the entire range of Voltas and Voltas Beko products. Customer centricity is at the core of all our offerings and Voltas Beko has been built on the same principles. Voltas is the No.1 AC brand with close to 24 per cent market share and we aim to make Voltas Beko also a market leader in the white goods space.”
One shop two brands
Tata owned Voltas is retailing Voltas as well as Voltas Beko products through this brand shop. It is also to be noted here that the company has opened more than six brand shops this year.
The brand store features display of new range of Voltas and Voltas Beko’ products, comprising air conditioners, air coolers, commercial refrigerators, water dispensers, water coolers, refrigerators, washing machines, microwaves and dishwashers. Voltas’s official statement read, “Conveniently located near the city centre, the new brand shop would enhance Voltas’ brand experience and visibility.”
Over 100 SKUs
The overall Voltas 2019 AC product range includes over 100 SKUs, with 39 SKUs in inverter ACs, 26 in split ACs and 32 in window ACs, besides cassette and tower ACs. The company has also launched 39 new SKUs of its Voltas Fresh air coolers with smart humidity controllers, under various sub-categories such as personal, window, tower and desert air coolers.
Through its new home appliances brand, Voltas Beko, the company has launched 31 SKUs of refrigerators including a bottom mounted refrigerator series, and a new handle design and floral pattern. Voltas Beko launched 5 SKUs of front load washing machines with AutoDose dtechnology, 12 SKUs of top load washing machines with Dual Power Rain feature and 9 SKUs of semi-automatic washing machines, with toughened glass and soft fall feature. The brand also launched 3 SKUs of dishwashers and 9 SKUs of convection microwaves.