Voltas Opens New Brand Shop in West Bengal

  • Voltas is showcasing its cooling products and Voltas Beko range of home appliances through this shop
  • The company has opened more than six brand shops this year in India

Voltas Limited, from the house of Tata, has launched its new brand shop M/s REKO Electronic, near Girja More in Asansol, Bengal. The company has displayed its new range of Voltas and Voltas Beko’ products, comprising air conditioners, air coolers, commercial refrigerators, water dispensers, water coolers, refrigerators, washing machines, microwaves and dishwashers.

Pradeep Bakshi, MD and CEO, Voltas Limited said, “Having already built a strong equity in the savings and comfort space, we want to take our product offerings to the next level of convenience. Our new range of adjustable inverter ACs, compliments the consumer’s need for convenience, along with savings. With this launch, we have further enhanced the technology quotient in our products, to exceed customer expectations.”

One shop two brands

It is to be noted here that with opening of this brand store in West Bengal, Voltas has opened more than six such brand shops in different parts of India this year. Interestingly, Voltas had collaborated with a foreign home appliances brand Beko last year. As said earlier, Voltas is using these brand shops to display and retail Voltas, as well as Voltas Beko products in India.

Voltas’ official statement read, “The brand shop is being launched to meet the expectations of consumers from a growing city like Asansol with technologically advanced products of Voltas and Voltas Beko. The overall Voltas 2019 AC product range includes over 100 SKUs, with 39 SKUs in Inverter ACs, 26 in split ACs and 32 in window ACs, besides cassette and tower ACs. The company has also launched 39 new SKUs of its Voltas fresh air coolers with smart humidity controller, under various sub-categories such as personal, window, tower and desert air coolers.”

It continued, “Through its new home appliances brand, Voltas Beko, the company has launched 31 SKUs of refrigerators including a bottom mounted refrigerator series, and a new handle design, with new floral pattern. Voltas Beko launched five SKUs of front load washing machines with AutoDose Technology, 12 SKUs of top load washing machines with Dual Power Rain feature and nine SKUs of semi-automatic washing machines, with toughened glass and soft fall feature. The brand also launched three SKUs of dishwashers and nine SKUs of convection microwave.”

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.