Whirlpool’s KitchenAid Brand Opens its First Experience Store in India

• KitchenAid has plans to increase its network and presence in Tier I and Tier II cities
• Whirlpool has more than 15 brands operating under its umbrella

KitchenAid India, a kitchen appliances brand, has opened its first exclusive experience store in New Delhi, India. The company informed that it plans to open 500 such stores in India by 2020.

“It was a delight to see such passionate people at the event. The experience store is a space to unearth the beauty of each appliance and learn about their performance. KitchenAid Appliances are known for their elegant features of exceptional craftsmanship, durability, quality of material and robustness,” noted Vivek Chaudhary, country head, KitchenAid.

The company operates under the umbrella of Whirlpool in India. As a matter of fact, Whirlpool owns and operates more than 15 brands. These include Whirlpool, KitchenAid, Jenair, Gladiator and more.

100 years in existence

It is to be noted here that KitchenAid has completed 100 years of its existence in the world. The brand was first introduced in markets in the year 1919.

“KitchenAid, commemorating 100 years of igniting culinary passion and unlocking potential around the world. Fromiconic stand mixers to innovative appliances, KitchenAid’s appliance suites are designed with the makers in mind. KitchenAid offers a large selection of cookware, bake-ware, tools and gadgets to help make your next meal a culinary success,” read KitchenAid’s official statement.

The company is showcasing its line of stand mixers, blenders, food processors, toasters, hand blenders and various other appliances at the store. “KitchenAid’s vision for the store has many more surprises lined up for its customers. From cooking workshops to various other fascinating culinary experiences, all will be organized at the store. The store is a space where makers get together, unlock their creativity and share innovative recipes with one another, ” read company’s official statement.