Weekend Reads: Three Stories, Two Days

• Guru Mantras for consumer electronics professionals from Rishi Tandon
• Consumer electronics sales: Strategy from footfalls to sales with Rahul Puri
• Reasons why unbranded air coolers sell more than branded ones

My Focus has Always Been on Consumers: Rishi Tandon

India’s 29 States Require 29 Different Sales Strategies: Rahul Puri

Reasons Why Unbranded Air coolers Sell More Than Branded Ones