Apple saw a tough quarter (Q4 2018) and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus
Amidst falling sales figures, Apple has previewed its upcoming iOS 13. The highlight of this iOS includes a new look for iPhone with dark mode and new ways to browse and edit photos, sign in to apps and websites, and an all-new map. Apple claims iOS 13 is faster and more responsive with optimisations across the system that improve app launch, reduce app download sizes and make Face ID even faster.
Craig Federighi, Apple’s SVP of Software Engineering, said, “iOS 13 brings new capabilities to the apps you use every day, with rich updates to Photos and Maps, and privacy-protecting features like Sign In with Apple, all while delivering faster performance. We’re excited for customers to experience what’s coming to iPhone this fall and can’t wait for them to see how great everything looks in Dark Mode.”
One of Counterpoint Research’s recent reports read, “Samsung and Apple saw a tough quarter and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus.”
Banking on new look for iPhone models?
iPhon, as per Apple, has a beautiful new look with Dark Mode, a new dark colour scheme that works system-wide and across all native apps to deliver a great viewing experience, especially in low-light environments. Apple is also making dark mode available to third-party app developers for integration into their own apps and can be scheduled to turn on automatically at sunset or at a
The use of machine learning
Using on-device machine learning, Photos, as claimed by Apple, curates the entire library to highlight the best images, automatically hiding clutter and similar photos to showcase significant events from the past day, month or year. Apple’s official statement read, “Photos and videos are intelligently organised, making it easier to browse, discover and relive favourite memories, with auto play videos to bring the library to life.”
It continued, “And in iOS 13, most photo editing tools are now available for video editing, making it possible to rotate, crop or apply filters right within the Photos app.”
New way to login
Apple is also introducing a new way to sign into apps and websites. Instead of using a social account or filling out forms, verifying email addresses or choosing passwords, customers can simply use their Apple ID to authenticate and Apple will protect users’ privacy by providing developers with a unique random ID.
Apple’s statement read,”Even in cases where developers choose to ask for a name and email address, users have the option to keep their email address private and share a unique random email address instead. Sign In with Apple makes it easy for users to authenticate with Face ID or Touch ID and has two-factor authentication built in for an added layer of security. Apple does not use Sign In with Apple to profile users or their activity in apps.”